The Potential for Marketing and Human Resources Collaboration

Steven Darien

Steven Darien functions as the CEO and chairman of The Cabot Advisory Group, LLC, in New Jersey. As such, Steven Darien leverages substantial experience in HR leadership capacities to provide strategic human resources (HR) management services, the importance of which many underestimate.

More companies are realizing the value of collaboration between the marketing and HR departments. A marketing department looks carefully at a company’s values and culture and then distills that information into a message for public consumption. HR teams do something similar, except that they deliver the message to potential hires. When these teams work together, the recruiting process can become much more successful in finding people who are excited about the company and eager to contribute.

Research conducted by Deloitte showed that the majority of employees leave their positions because they feel disengaged with the company and its mission. When companies have a clear mission beyond making money, they are more successful at engaging employees, which reduces turnover and helps attract the best talent.

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Productions at New Brunswick’s George Street Playhouse

Steven M. Darien serves as CEO and chair of the management committee of the Cabot Group, a New Jersey human resources consulting firm. He has a great deal of experience in the field, including decades with Merck & Co., Inc., and has been recognized by his peers in the field on several occasions for the quality of his contributions to the art of human resources management. A supporter of numerous educational and cultural organizations, Steven M. Darien sits on the Board of Trustees of Rutgers University and serves as chairman of the George Street Playhouse.

Originally opened in a former supermarket on George Street in New Brunswick, New Jersey, the George Street Playhouse today occupies the former site of the New Brunswick YMCA, also on George Street. The playhouse serves as the professional theatrical arm of the New Brunswick Cultural Center, presenting a mix of new and classic productions and supporting a touring theater that performs for academic audiences. These productions are oriented around timely issues and have recently addressed such topics as cyber-bullying, tolerance, and health and wellness.

Recent productions at the George Street Playhouse have included Getting’ the Band Back Together; Clever Little Lies; I Love, I Lost, I Made Spaghetti; and a revival of Our Town. The playhouse also hosts guest productions, such as West Side Story and Bollywood Dreams. In addition, the George Street Playhouse offers a comprehensive range of educational opportunities in classes grouped by age.